Whilst Twitter is still working on an ad platform, and looking at the recent acquisition the ad platform won’t be available anytime soon, some users have decided to take things into their own hands.
Here’re some examples of sponsored messages and tweets.
Twitter definitely needs its own ad platform, one that will offer a cross between keyword/demographic targeting and will be easy to manage. The above attempts to monetize Twitter profile are very basic and remind me of the early days of link acqusition and paid links.
The concept itself could be lucrative for big Twitter accounts. It needs to be used carefully though, here’re some potential problems that could arise from selling tweets:
1) Users generally don’t like advertising on social media websites, i.e. selling tweets could reduce your number of followers.
2) Exclusive deals - Twitter is more personal than Display ads, endorsing one product could close the door on another deal.
3) Pricing - how much is a sponsored tweet worth? CPC needs to be much higher than PPC or Display – think of the price you could charge if someone wanted to place a link on your homepage for a day.
4) Limited data - you could track clicks and conversions but won’t be able to track impressions.
5) Limited ad space - “Sponsored message” is long and reducing the amount of space available for the promotional messages.
Any other potential issues worth considering before you decide to sell your tweetspace?
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