ABOUT THE BOOK: Title: The ZEN of social media marketing Author: Shama Hyder Kabani Target: Marketers, anyone responsible for companies’ social media efforts, small business owners. KEY POINTS – Great book if you are new to online marketing and social media. Shama’s book gives a practical overview of social media and its role in digital […]
Books
ABOUT THE BOOK: Title: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Author: Vannessa Fox Target: corporate executives, organic search for non-search audience KEY POINTS: – Useful overview of Google Trends and Google Insights for Search. – Keyword categorisation e.g. brand, product reference, other etc. e.g. San Diego B&B could […]