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Book Review The ZEN of Social Media Marketing Shama - 26 Jun 2011
ABOUT THE BOOK: Title: The ZEN of social media marketing Author: Shama Hyder Kabani Target: Marketers, anyone responsible for companies’ social media efforts, small business owners. KEY POINTS – Great book if you are new to online marketing and social media. Shama’s book gives a practical overview of social media and its role in digital [...]
Read Full Post »Book Review Marketing in The Age of Google Fox - 22 Jan 2011
ABOUT THE BOOK: Title: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Author: Vannessa Fox Target: corporate executives, organic search for non-search audience KEY POINTS: – Useful overview of Google Trends and Google Insights for Search. – Keyword categorisation e.g. brand, product reference, other etc. e.g. San Diego B&B could [...]
Read Full Post »My 2011 reading list - 08 Jan 2011
I love the idea of reading lists but my reading habits are usually quite spontaneous – meaning I often lose track of what I read and when. Eliza’s reading list inspired me to create my own for 2011. My goal for this year will be to read at least 1 book each month. Why I [...]
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