Advanced Web Metrics with Google Analytics Review

“Advanced Web Metrics with Google Analytics” by Brian Clifton is the first and only comprehensive Google Analytics manual. Brian Clifton is web analytics expert who worked at Google helping to develop Google Analytics for more than 2.5 years. There is probably not many people in the world who know more about the product. So when […]

Content effectiveness or popularity measure

One of the metrics that I’ve discovered in Google Analytics recently allows measuring the effectiveness of different sections of your site. You probably heard people using the “content effectiveness”. Some people refer to this measure when talking about a report, which shows you the volumes of visits to each group of pages on your website […]

Top Limitations of Google Analytics

A couple weeks ago I attended the Advanced Google Analytics Seminar in Manchester, where Andrew Miles from Omega Digital Media was talking about Advanced features of Google Analytics. His presentation inspired me to think a little bit more about the limitations of Google Analytics, which were mentioned briefly on one of the slides. Although Google […]

Actionable Web Analytics Book Review

After writing all the positive things about the book Web Analytics: An Hour a Day I’ve looked at the book reviews on Amazon and found more than 35 people, all singing praises apart from one! This is what Milan Savani says about the Avinash’s book “90% fluff, 10% knowledge…good if you have time to read […]

Avinash Kaushik Web Analytics Book Review

After reading The Web Analytics: An Hour a Day I was supposed to write a short review of this probably the most pragmatic web analytics book written so far but Avinash Kaushik’s book makes so many revolutionary and sometimes provocative statements, which I can’t resist commenting on. Here is the combined list of all interesting […]

Avinash Kaushik Web Analytics Review – Part 1

I’m still in the middle of the “Web Analytics: An Hour a Day” and thought i will share some thoughts after reading the first part of the Avinash’s book. The overall impression can’t be more positive and although i haven’t finished reading the book yet I would recommend it to everyone interested in Web Analytics […]